I was so fortunate to be invited to participate in YA Fest at the Palmer Branch of the Easton Public Library this past weekend. The event consisted of over 40 young adult authors selling and signing books. Some authors got to do a special meet-and-greet with teens. There was an author Skype session. The organizers raffled off huge stacks of books from various publishing houses. It was truly awesome.
It’s not every day, not every year, I get to meet other authors and gush over their books. Nor is it often I get to hear from readers directly. I was particularly floored to find out that the library’s adult YA book group read Grunge Gods and Graveyards for their book club pick. Since the story is set in 1996, it’s perfect for adult YA readers. Something I yell into the ether often.
I was also excited to simply network with other authors. Even after three books, I still feel like I’m getting my feet wet. My writing process will always be in flux, but the publishing business itself is something I’m completely unfamiliar with. I did get to ask a fellow YA crime fiction writer her thoughts on why the mystery/crime fiction genre doesn’t seem to be as popular in young adult literature as it does in the adult market. And she said, “Teens just read the adult stuff.” Okay, that makes sense. When I was a teen in the 90s, I read adult fiction because there wasn’t the incredible collection of YA books to pick from. But now, YA is a huge market, simply because adults are reading it as well. When I was a teen, my mom wasn’t pilfering books from my Christopher Pike library.
But here’s the thing. YA has a ton of sub genres. Everything from high fantasy to steampunk to contemporary issues to science fiction. There are also adult books in these same genres. But teens stick to the YA offerings because they speak to them. So why the mismatch in crime fiction? Is it simply because adult crime fiction is so well marketed, teens can’t help but pay attention? Gone Girl was such a huge success that if you’re a teen reader who loves crime fiction, why wouldn’t you read the book everyone is talking about? This becomes the gateway book for teen crime fiction readers, except it sends them into the adult sphere, rather than the YA.
Personally, I find YA crime fiction so fun to write. Two years ago, I wrote a post for Writers Digest on how to make a tenacious teen sleuth. You can read it here if you want. But one of the best parts of writing about teenage crime solvers is their ability to be subversive. To break rules because they’re kids, not cops. And because teens are often overlooked. They can eavesdrop. They have access to their peers that adults do not. And the crimes are often as sinister as anything you’d find in an adult read.
So if YA readers are jumping to adult crime fiction instead of reading the books aimed at their age group, then publishers need to see how they can market those titles directly. Take a lesson, perhaps, from the marketing launch of Girl on the Train.
Because there are amazing YA crime fiction books out. Teen readers need to know where to find them.