Guest Post: Christina Hoag

SkinofTattoosCoverSmallWhere do I start? I’ve got a lot of “if only I knews”! Perhaps the biggest “if only I knew” is how much more I should have done to build my author’s platform before I was even published. In fact, this may have helped me get published as agents and editors are all looking at an author’s platform as much as their manuscript these days.

As a journalist, I should have had a website up and running with my nonfiction book that I co-authored, and I should started other social media sites such as Instagram, GoodReads and a Facebook author page. (I’m glad to say I did do something right—I built my Twitter following to 20.4K over the course of steady daily tweeting.)

I should have started joining writers’ organizations that are open to unpublished authors, like Sisters in Crime, which would have allowed me to network and make more connections that could have helped me gain marketing and promotion expertise. Ditto with writers’ conferences. I could have saved myself so much time and energy in cold-querying agents by pitching them directly at conferences, and again doing that crucial networking.

GirlOnTheBrinkCoverSmallI should have thought more about branding myself and developing one genre instead of, as my former literary agent told me, writing “all over the place.”

So why didn’t I do all this stuff? In short, I didn’t believe in myself. I didn’t have the confidence in myself and my writing that I should have. I was intimidated by conferences and organizations because they were just for published authors, or so I thought. According to me, I was just another one in the mass of aspiring novelists begging for a contract. I was afraid I wouldn’t be taken seriously until I was published.

So I got published and then ventured out into the woolly world of trying to get my books discovered. Then began a whole other set of “if only I knews.”

I had no idea developing a genre or writing a series of books was essential to building a publishing career. To me, writing the same stuff over and over again seems boring (and frankly, still does, but….). I also had no idea just how competitive publishing has become and how writing a good book just isn’t enough to catapult you above the heads of everyone else. I didn’t realize getting readers to write reviews was a Promethean struggle.

I didn’t realize I was way ahead of the game in being a newspaper reporter and foreign correspondent for many years, which gave me a far more interesting bio than many as well as more expertise in the subject matter of crime, as I’ve covered real life crime and cops, done ride-alongs and so on.

I also didn’t realize that agents were basically sales people and weren’t going to invest a lot in an author they hadn’t sold, such as in advising them that they should build a platform or social media, or give editorial advice on early-stage manuscripts.

But here’s the thing. If I had known all these things, maybe I wouldn’t have even attempted this foolhardy game of being a novelist at all. I might’ve decided it was just too damn hard. Instead, I focused on my writing, all the time improving so I can be proud to put my name on it. And let’s face it, writing the best book you can write is at the heart of this business. Still, if only I had known there was more to it than just that.

So now I’m building my author platform, slowly but steadily. It’s been a steep learning curve, that’s for sure, but now I know.


ChristinaHoagAuthorHeadshotChristina Hoag is a former journalist for the Miami Herald and Associated Press who’s been threatened by a murderer, had her laptop searched by Colombian guerrillas and phone tapped in Venezuela, hidden under a car to evade Guatemalan soldiers, posed as a nun to get inside a Caracas jail, interviewed gang members, bank robbers, thieves and thugs in prisons, shantytowns and slums, not to forget billionaires and presidents, some of whom fall into the previous categories. Kirkus Reviews praised Christina as a “talented writer” with a “well crafted debut” in Skin of Tattoos (Martin Brown Publishing, 2016), a gangland thriller. Her YA thriller Girl on the Brink (Fire and Ice, 2016) was named to Suspense Magazine’s Best of 2016 YA list. She also writes nonfiction, co-authoring Peace in the Hood: Working with Gang Members to End the Violence (Turner Publishing, 2014), a groundbreaking book on violence intervention used in several universities. Christina makes her home in Santa Monica and lives on the web at

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8 thoughts on “Guest Post: Christina Hoag”

  1. Welcome, Christina! I bet you aren’t alone in that whole “author platform” thing. One of my friends told me years ago, start before you have a book. I don’t know how successful, I’ve been, but at least I started. And you’re right. The best thing I ever did was join Sisters in Crime. I don’t know how someone would get published without group support!


  2. Welcome, Christina! Gosh, that is quite the bio; I bet you’re never short on story ideas! You’re right that author platform is important, but even more important is writing the best book you can because, as you say, that’s the heart of the business. Thank you for visiting!


  3. “If only we knew” would probably paralyze us from doing anything, and your bio proves otherwise. Looking forward to checking out your books, and hopefully soon you’ll add a memoir!


  4. Thanks everyone! The thing that kills me is that agents expect you to know all about publishing by the time you sign with them and are scornful when you don’t, which is the case for most neophtyes! Organizations like SinC are a better, ie less hurtful way to learn. Hope my experience does someone some good!


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