It’s an age-old question in the creative space: How do you choose your next project.
My heart often tells me one thing, aka what I just can’t live without writing. My head, though, usually goes in an opposite direction, aka what would be the “smart” book to write.
I’m of the belief that if you’re heart’s not in it, it doesn’t matter how smart the idea is. An idea without heart isn’t going to cut it. Readers are smart. They’ll see right through it.
But, there needs to be a balance. How do you find that balance? Do you let your head take the lead and add heart? Or do you go with your heart and force your head to follow?